Mark Ashwill @ NAFSA 2019

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Mark Ashwill @ NAFSA 2019

09:51 08/05/2019

Here's an overview of some of the activities in which Dr. Mark Ashwill, Capstone managing director and co-founder, will be involved at the NAFSA 2019 Annual Conference next month in Washington, D.C. They include two unofficial, pre-conference seminars, one general session, and one poster session.

Mark Ashwill @ NAFSA 2019

4th Annual Viet Nam Recruitment Seminar at NAFSA 2019 (unofficial, pre-conference event on Monday, May 27th from 1-3 p.m. in Washington, D.C.)

The Viet Nam Recruitment Seminar consists of a comprehensive overview of current market conditions, recruitment tools and techniques, and different types of recruitment strategies, plus plenty of time for Q&A.  These are challenging times for international student recruitment, including in Viet Nam, with a rapidly changing market and more competition than ever. While more Vietnamese students are opting to study overseas, a perfect storm has been brewing for some host countries, combined with a growing list of positives and pull factors for others.

The reason I began offering this free seminar starting in 2016 in Denver was that I noticed that Viet Nam, a strategically important country, was underrepresented, if represented at all, at NAFSA annual conferences.  This year is no exception.  Enter “Vietnam” in a keyword search in the conference schedule and let me know what you find.  

Please follow this link for more information and online registration.  A heartfelt thanks to Study in the USA for its sponsorship.  


Ethical Commissions-Based Recruitment: The Need for a New Way (unofficial, pre-conference event on Monday, May 27 from 3:30-5 p.m. in Washington, D.C.)

Join me, Eddie West, assistant dean, UC Berkeley Extension, and executive director, international programs, and former director of international initiatives at the National Association for College Admission Counseling (NACAC), and Lindsay Addington, director of global engagement at NACAC, for a brief presentation and collective exploration of ways to improve upon the current flawed model of agency-based international student recruitment. 

The raison d’être for this seminar is a statement Eddie and I made in an October 2018 University World News article entitled An ethical approach to commissions-based recruitment: 

The fatal flaw in commissioned recruitment is that most agents prioritise their partner schools’ interests over those of the students and parents they advise. This means that most guide or, in many cases, drive students to their partner schools because of the gold (commission) at the end of the rainbow (enrollment process). 

The purpose is not to debate the merits of commissions-based recruitment but to bring together colleagues who are interested in exploring ways in which it can be made more ethical to the benefit of international students and their parents, in addition to admitting institutions and education agents. 

Follow this link for more information and online registration.  A heartfelt thanks to Study in the USA for its sponsorship.  


Commissions-Based International Student Recruitment Agents: Is There a Better Way?  (Wednesday, May 29 from 10:00 a.m.-11:00 a.m.)

Join me, Eddie West, session chair and executive director, international programs, University of California-Berkeley Extension, and Mayumi Kowta, director, international programs, California State University Channel Islands, for a lively discussion about how the “fatal flaw” in commissions-based recruitment can be addressed.  

Follow this link to see the official conference description of our session, including the abstract and the learning objectives.  This is a condensed version of the Monday seminar.  


Vietnamese Student Recruitment in Challenging Times  (Wednesday, May 29 from 11:00 a.m.-12:30 p.m. at the Model Practices in International Enrollment Management Poster Fair)

Abstract

Gain knowledge and insights from a foreign international educator and education entrepreneur who has lived and worked in Viet Nam since 2005. This poster session will focus on how to create and implement a proactive recruitment strategy that includes commission-based recruitment, armchair tools and techniques, and in country activities.

Poster Content: Takeaways

1) an update on the status of young Vietnamese studying overseas, including information changes in country preference; 

2) an inventory and description of various non-commission-based recruitment tools and techniques; and 

3) some information and caveats about commissions-based recruitment.

Learning Objectives

1) Learn about recent facts, figures, and trends related to Vietnamese students studying overseas at both the secondary and post-secondary levels; 

2) learn about a wide variety of recruitment tools and techniques, most unrelated to the use of education agents; 

3) be well-positioned to either improve fine-tune an existing recruitment strategy or create a new one.  


 

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