StudyUSA & Canada Higher Education Flex-Fairs in Viet Nam

Director: Upcoming fairs Upcoming fairs StudyUSA & Canada Higher Education Flex-Fairs in Viet Nam

FALL 2020 StudyUSA & Canada Higher Education Flex-Fairs in Viet Nam

StudyUSA & Canada Higher Education Flex-Fairs in Viet Nam

[PageBreakTitle General Information & the Top 15 Reasons to Join Capstone’s Fairs]



Capstone Vietnam cordially invites you to participate in its annual fall StudyUSA & Canada Higher Education Flex-Fairs that include five (5) cities in all three regions of Viet Nam, including key primary and secondary markets.  Because of the ongoing COVID-19 global pandemic, we have increased the variety of participation options, including online, hence the reference to “flex-fairs.”

While the situation in Viet Nam has returned to normal, thanks to the proactive efforts of the government and the cooperation of the people, we realize that many colleagues will not be able to travel internationally this fall. 

Viet Nam continues to be a major sending country for both countries.  As of January 2020, it ranked 6th among all places of origin with 29,976 students at all levels - just 11 students behind Brazil.  In Canada, Viet Nam retained its 5th place ranking in 2019 with 21,595 students.  

While we expect overall demand to dip in the 2020-21 academic year because of parent and student concerns about COVID-19, financial constraints, in some cases, and host country limitations, there is still strong interest in overseas study; Canada and the USA remain among the top intended destinations. Looking ahead to fall 2021, this is still a great time to begin, or continue, your recruiting efforts in this dynamic market. 

New Participation Options:  In addition to regular representation, here are some other options for you to consider:  
1)  A currently enrolled student who is studying online in Viet Nam*;
2)  In country alumni or faculty*; and
3)  Online participation with the assistance of a student volunteer*    
(* Same cost as regular participation, plus any domestic travel expenses)

1. General Information & the Top 15 Reasons to Join Capstone’s Fairs 

Fair Benefits 

Fairs are a great way to introduce your institution to students and parents in different parts of the country who are eager for information about study opportunities in Canada and the U.S.  It is often the connection you make with a student or parent that convinces them to choose your institution over others.  (This includes juniors and sophomores who will not be applying for overseas study for another year or two.)  In addition to the fairs, representatives are strongly encouraged to participate in the related high school visits and other activities. 

These fairs benefit both Vietnamese students and their parents and Canadian/US higher education representatives in the following ways:

For colleges and universities

  • An opportunity to meet serious prospective students and their parents who are interested in gaining admission to an intensive English, undergraduate or graduate program (Note: Viet Nam is primarily an undergraduate market.);

  • A comprehensive country briefing that will update you on current market conditions and trends, and learn from discussion with colleagues;

  • A chance to create or expand brand awareness via the extensive pre-event marketing and the fairs themselves for your institution in Viet Nam;

  • An opportunity to participate in mini-fairs at selected public, private, and international high schools in Hanoi, Danang, Nha Trang, & HCMC; and

  • A consular briefing in Hanoi or HCMC, if possible (US only).

  • Post-fair follow-up via email, telephone, and Facebook conducted by Capstone’s educational advising team.

  • Students and parents can search for participating schools on Capstone’s website using a searchable database that is part of a new CRM system.

  • The fair guide will be available on Capstone’s website following the fairs.

For students and parents

  • An opportunity to learn about the many advantages of pursuing higher education in Canada and the US, including post-graduation employment opportunities.

  • A chance to meet with representatives of officially accredited Canadian and regionally accredited US institutions of higher education, the gold standard of institutional accreditation in that country;

  • Informative presentations about important topics of interest such as career assessment, and introversion, extroversion and their implications for study, work, and life; and

  • Free initial advising provided to all participants for all participating schools. The entire fee is refunded, except visa counseling, if desired, if students enroll in a partner school.  Our unique advising approach treats parents and students as our clients not partner schools.  We look for best fit institutions for each and every student.)

Capstone Vietnam Services

  • Quick and convenient online registration;

  • Institutional profile in the fair guide, which is distributed to all fair attendees, high school students, in our offices, at high schools until the next fair series, and on the Capstone website via its CRM system and a searchable database.  (Note:  Your institutional profile gives you exposure at all of the fairs, including the ones you choose not to participate in.);

  • Advertising opportunities in the StudyUSA & Canada fair guide, which amplify your message to students and message, even in fair cities in which you’re not present;

  • Additional logistical services (domestic flight booking, hotel reservations, ground transportation);

  • Qualified, pre-screened student volunteers/interpreters;

  • Convenient and reliable shipping of your materials via Air Concepts or OCS, OR the less costly option of in-country printing at substantial cost savings;

  • Translation and printing of promotional materials, a fee-based service;

  • Pre-event, fee-based digital marketing opportunities designed to shine a brighter spotlight on your institution and its key selling points with the goal of driving more traffic to your table;

  • Authoritative and detailed country briefing and discussion;

  • Ample time for discussion and consultation with Dr. Ashwill and his staff during “fair week” (this, of course, depends upon how many fairs you plan to join);

  • You receive the contact information of the students who visit your table at the fairs and at the high schools you visit; 

  • Follow-up via email and telephone on leads generated by the fairs and high school visits starting with those classified as “hot leads”.

StudyUSA & Canada Higher Education Fairs in Viet Nam

StudyUSA & Canada Higher Education Flex - Fairs in Viet Nam

15 Reasons to Join Our Fairs
1-   Quality:  Only regionally accredited institutions from the US and officially accredited institutions from Canada are allowed to join the StudyUSA & Canada Higher Education Flex - Fairs.  This is good both for you and the students/parents who attend our fairs, for whom quality is of paramount importance.  Honor by association is a win-win proposition.  

2-   Superior service:  During their time in here, we take good care of our fair colleagues both professionally and personally, if needed or requested.

3-    Reputation:  Capstone Vietnam is one of Viet Nam’s leading educational consulting companies.  We pride ourselves on our commitment to innovation, excellence, and ethical business practices.  While our official slogan is Reaching New Heights, we wholeheartedly embraced the unattributed say, Success Without Integrity is Failure.  

4-    Location:  The fairs are offered in key primary and secondary markets representing all three regions of Viet Nam.  Let us know if you have any questions about which cities are most suitable for your institution and its unique profile.

5-    Outreach to local public, private and international schools that send sizable numbers of graduates to Canada and the US to pursue higher education.  This includes large group meetings, classroom visits and mini-fairs. (We try to arrange mini-fairs, whenever possible.)

6-   Convenient and quick online registration and access to important fair-related documents, plus informative pre-fair updates.   

7-   Extensive interaction with Capstone staff, especially for colleagues who join more than one fair.  This gives you the chance to learn more about student recruitment and the broader societal context in Viet Nam.

8-   Organic attendance.  Unlike some companies, Capstone doesn’t inflate attendance by paying schools to bus students without regard to their qualifications, hiring services that pay “students” to come, paying student volunteers on per head basis to “bring a friend,” or offering cash payments to attendees.  This is one reason we have a reputation for attracting serious and quality students to our events. 

9-   Authoritative country briefing by Dr. Mark Ashwill, an international educator who has lived and worked in Viet Nam since 2005 and first traveled to the country in 1996. 

10- Capstone scanning system for easy retrieval and storage of student contact information using a QR code or barcode scanner - your choice.  

11- Post-fair follow-up.  Our staff follow up on all leads via email and phone.  We will also translate a message into Vietnamese that you draft for your student contacts, including fairs and high school visits – at no additional charge. 

12- Advertising opportunities in the StudyUSA & Canada fair guide to increase your visibility during and after the fairs.  (The fair guides are distributed to students and parents in our offices and at public events until the next fair series.  Here is a link to our fall 2019 fair guide.)  

13- Integrity:  We always look for best fit institutions for Canada- and US-bound students and their parents. In addition, our fair attendance is organic (e.g., we don't artificially inflate attendance) and our marketing ethical and extensive

14- Free initial advising services:  Provided to all participants for all participating schools. 100% of the advising fee (except visa counseling, if desired) is refunded, if students enroll in a partner school.

15- Customized marketing and venue layout.  Realizing that “one size doesn’t fit all,” we customize some of the marketing and organize the venue layout so that different types of institutions are in different sections of the ballroom to make it easier for students and parents to navigate the event.   

StudyUSA & Canada Higher Education Fairs in Viet Nam

StudyUSA & Canada Higher Education Fairs in Viet NaM 

[PageBreakTitle Participation Guidelines]

2. Participation Guidelines


Only officially accredited Canadian institutions and regionally accredited institutions in the US are eligible to participate.  (Capstone is the only educational consulting company in Viet Nam that works exclusively with regionally accredited colleges and universities in the US, and officially accredited institutions in other countries.)  


Institutions may be represented by two colleagues of their choosing.  This means a total of three at your table, including your student assistant.  

Student Volunteers

Each school will be assisted by a student volunteer, who will help to represent your school and facilitate communication with students and parents. You have the option of contacting your student volunteer(s) before you arrive.  There is time set aside for you to meet with them before each fair.  We are proud of our student volunteers, who have received consistently outstanding evaluations in each city over the years.  

Country Briefing

Dr. Mark Ashwill, managing director and co-founder, will conduct a country briefing to provide participants with relevant and useful information about local market conditions and trends.  (We’re happy to send a PDF version to those colleagues who cannot attend.)  To learn more about Dr. Ashwill’s background, have a look at this biographical sketch on his blog, An International Educator in Viet Nam, and read this 2017 interview entitled Capstone Vietnam: Why This Education Entrepreneur Is Excited About Vietnam’s Future.  

High School Visits and Consular Briefing

Visits are arranged to high schools with sizable numbers of alumni who study overseas, including in Canada and the US.  Consular briefings (US only) will be arranged in HCMC or Hanoi, if possible. 

Other Activities

In addition to all of the above, Capstone hosts a group dinner in HCMC, and organizes an excursion to the UNESCO World Heritage site of Hoi An for those who participate in the Danang fair.  Both are great opportunities to network in a relaxed setting and learn more about Vietnamese society and culture. 

Capstone is happy to organize a post-fair trip to Halong Bay, another UNESCO World Heritage site and one of the wonders of the world, for colleagues who join the Haiphong fair. 

Visa Type

You should obtain a business visa from the Embassy of the Socialist Republic of Viet Nam in your country or one of its Consulates General with a letter of invitation from Capstone Vietnam that will be sent to you as part of the fair package after you register.  Since you will be traveling to Viet Nam for official purposes and participating in public events, it’s important that you have a business visa.


Here’s what some colleagues have had to say about Capstone Vietnam and our fairs. 

I have been delighted to work directly with Capstone Vietnam for the past three years, though their relationship with my college has existed much longer. As an agency, they are relationship focused, transparent, caring and highly ethical. It is very clear they are invested in educating HEIs about trends and best practices in the region and will offer any support services needed for HEIs to be successful (they’ll even take you to the pharmacy if you find yourself in need!). 

Capstone has sent us several of our top students from Vietnam, and as a true testament to their great work, we will be receiving the younger sibling of one of our Capstone graduates next quarter—nothing speaks to real, long-term family satisfaction as much as sending another child.  

I feel very confident in recommending Capstone to HEIs that are interested in building their portfolio in Vietnam. I also welcome people to reach out if they want more in depth feedback. I certainly many more good things to say. 

Lisa A. Maroni 
Senior Associate Director, International Outreach
Shoreline Community College (Washington, USA)


This fall’s Capstone Education Fair series was excellent, as usual!  The fairs were well organized and well attended, and I’m always amazed at the huge number of well-trained student volunteers who help with interpreting and other logistics—they really do a great job.  The Capstone staff are enjoyable to travel with, and I am looking forward to my next trip to Vietnam with Capstone! 

Ethan Olson
Associate Director, International Admissions, Office of International Students and Scholars
University of St. Thomas (Minnesota, USA)


I really enjoy the Capstone events; all the school visits and fairs are well-organized. I met many qualified students. Capstone provides both university reps and students/parents a wonderful opportunity to have long and great conversation instead of counting the number of students we talk to each day. Capstone staff are experienced and student assistants are so helpful during the fairs.

Jing Li
International Admissions Counselor Stony Brook University (New York, USA)


Thank you so much for all your hard work, your flexibility and diligence in pulling together everything for a very successful recruitment event. 

 It was an absolute pleasure working with your professional, dedicated and client-focused team in September of 2019 in Vietnam. Our several event days flowed smoothly and a number of guests remarked how much attention to detail there was, from the moment they walked into our rooms.

I want to say a big thank you for your efforts and amazing assistance to Pures College by Capstone team. I am glad I have been able to work with individuals who were so determined and committed to making this event a success. I do hope we will meet again soon. 

Troy Stevens
Overseas Marketing and Recruitment Manager
Pures College of Technology (Ontario, Canada)


Mark A. Ashwill and the Capstone Vietnam staff are phenomenal!!!  They go above and beyond with their professionalism, their communication and follow-up and, most important and impressive to me, their hospitality!  My institutions and I have participated in Vietnam recruiting trips with Capstone Vietnam now for the past two years and they have been nothing but the best experiences for me.  My institutions and I look forward to hopefully many more years of partnership with Capstone and helping give prospective Vietnamese students and families the best and most accurate information to help them make a very important decision!  I have nothing but positive things to say about Capstone Vietnam, Mark and the Capstone staff.  They are truly wonderful to work with!   

Cory Becker-Kim
Assistant Director of Admission, Intercultural LEAD (I-LEAD) Fellowship Program Liaison
College of Saint Benedict & Saint John’s University (Minnessota, USA)


Deciding what country to invest costly recruitment efforts in is always a risk. And personally, traveling to a new country can be tough. Mark Ashwill and his Capstone staff alleviated that travel stress and affirmed our decision to invest in Vietnamese student  recruitment with a detailed pre-communication plan and an organized approach to recruitment visits. With only one trip with Capstone, we are optimistic our Vietnamese student enrollment will increase. 

Aaron Porter
Assistant Vice President of Enrollment Management

Carson-Newman University (Tennessee, USA)


Capstone Vietnam organizes the best U.S. college tour in Vietnam. They cater to universities and community colleges and have many years of experience. Their knowledge of the market is unlike any other company in the region. I recommend using their services if you want to find high-quality Vietnamese students for your institution. 

Talia Popovski
Managing Director, International Student Recruitment & Global Engagement
Valencia College, Orlando, FL, USA)


After participating in Capstone’s four-city Vietnamese student recruitment tour, one can’t help but be impressed.  From the leadership team of Mark Ashwill and Hang Pham, to the coordinators and student translators, they were all friendly, caring, and professional.  Capstone’s ability to network and effectively bring large numbers of Vietnamese students to the recruiting events was impressive. Their ability to use a warm, personal touch to create a feeling of excitement about the idea of studying in the U.S. was exceptional.  I was so impressed when the Vietnamese students walked into the recruiting events --- they were will briefed on the benefits of studying in the U.S. and they were already excited to enroll in our University.  If you are charged with recruiting high-quality Vietnamese students to your institution, I have no doubt that Capstone will do a terrific job to help you achieve your goals.  As an organization that not only knows how to connect higher education with high-quality students, but also knows how to graciously host Americans in an exotic and wonderful country, I give Capstone my highest recommendation.  

A. Keith Dils, Ed.D.
Dean, College of Education, Slippery Rock University


We have worked with Capstone Vietnam over the past several years.  They are exceptional partners in helping our college establish a strong presence in Vietnam.  Their knowledge and understanding of the Vietnamese market and educational system has greatly supported our efforts to increase enrollments from Viet Nam. Thank you Capstone!  

Diana Sampson, former Executive Director, International Education
Shoreline Community College (Washington, USA)


I have been working with Capstone Vietnam since its inception. Capstone’s professional way of doing business, the immense knowledge of the U.S. higher education system that their staff possess and the incredibly successful fairs they organize are the reasons Edmonds Community College has participated in all of their events related to studying in the United States. 

Thalia Saplad
Director of International Student Recruitment
Edmonds Community College


Capstone provides excellent service to both potential U.S. international students and the schools that attend their fairs.  It's clear Capstone knows how to attract authentic prospective students.  Excellent planning, training of staff and volunteers, outreach and follow-up.  

John Driscoll
California State University-East Bay


I was very pleased by both the quantity and quality of the students I spoke with at the Capstone Vietnam fairs. Five students completed applications as a result of the fairs and I have corresponded with several fair participants by email. I look forward to working with Capstone Vietnam again in the future. 

Keila Ferree
Former Manager of International Admissions
Columbia College


I have spent a lot of time living and working in Asia, but this was my first experience recruiting in Viet Nam. I am very happy I joined the Capstone Vietnam recruiting tour. The in-depth knowledge and understanding that Capstone staff brought to and shared with the group was a great way to get introduced to the students, the schools and the educational system there. They provided a great infrastructure for us. I visited a lot of schools and talked to a lot of students I would not have been in touch with otherwise. It was educational, and even fun!

David Wivell
Associate Director/International Enrollment
Rochester Institute of Technology/RIT


Capstone Vietnam is a recruitment agency like no other I've used: diligent, professional, and ethical. It's more than getting payment; it's also ensuring my institution and the student are good fits for each other. They achieve this goal by investing significantly in educating their clients--the recruiters and the students. Capstone Vietnam is an agency I can trust.  

Funwi Ayuninjam
Director, Office of Internationalization, 
Professor of English for Academic Purposes
Georgia Gwinnett College, Lawrenceville, GA

StudyUSA & Canada Higher Education Fairs in Viet Nam


[PageBreakTitle Fair Dates, Sites and Fees]

3. Fair Dates, Sites and Fees

All fair venues are five-star hotels that are well-known to local students and parents.




- Representative joins fairs in person
- Currently enrolled student joins fairs
- In country alumni or faculty join fairs
- Online participation with a volunteer's assistance

 Literature Only

Sat, November 7 (School visits & Fair Day)




Sun, November 8 (Fair Day)

Mon, November 9 (School Visits)




Tue, November 10 (School visits & Fair Day)

Nha Trang



Thu, November 12 (School visits & Fair Day)




Sat, November 14 (School visits & Fair Day) 




Sun, November 15 (Halong Bay Tour - Optional)


Additional Options Include: 

1)  A currently enrolled student who is studying online in Viet Nam*;
2)  In country alumni or faculty*; and
3)  Online participation with the assistance of a student volunteer*    
(* Same cost as regular participation, plus any domestic travel expenses) 


  • One obvious change from previous fairs is that we have scheduled the Hanoi and HCMC fairs on the same weekend and then resume the tour with a fair on Tuesday, November 10th in Nha Trang and on Thursday, November 12th in Danang, and ending on the 14th in Haiphong in the North.

  • The Hanoi, HCMC and Haiphong fairs are scheduled from 3-7 p.m. (GMT +7), while those in Nha Trang and Danang will be held from 4-8 p.m. (GMT +7). All fairs are held in four- and five-star hotels that students and parents are familiar with.

  • About domestic transportation:  while we will fly from Hanoi to Ho Chi Minh City (HCMC). We will fly from HCMC to Nha Trang, from Nha Trang to Danang, and Danang to Haiphong. We will return to Hanoi on the afternoon of Sunday, November 15th after an excursion to Halong Bay. 

  • The fee includes fair registration, a student interpreter/assistant, country and consular briefings, high school visits/mini-fairs, at least one group meal in Hanoi or HCMC, full staff support in each city and ground transportation to related events, an excursion to Halong Bay for those who join the Haiphong fair and Hoi An for those who join the Danang fair.  It does not include domestic flights or hotels (We are happy to help you make these arrangements – at no charge.  We can add the cost to your invoice or bill you separately).  We expect between 150 and 300 attendees, depending upon the location of the fair.  

  • "Online Participation Option", this option gives you the opportunity to chat online with students and parents with the assistance of a highly qualified volunteer who acts as a translator and facilitator. You will be introduced to your volunteers before the fairs so that you can communicate with them via email and online chat.

  • "Literature Only", if you are unable to travel to Viet Nam, you can choose the literature only option, which includes an institutional profile in our fair guide, inclusion in digital pre-event marketing, and a carefully screened and trained student volunteer who represents your school, answers basic questions, and collects student contact information. We will introduce you to your volunteers before the fairs so that you can communicate with them via email and online chat. In addition, our advisers will follow up with your contacts via email, phone, and Facebook, and share that information so you can do the same.

Fair Discounts

  • Early bird: 5%, if you register by July 1, 2020.  

  • Multi-city:  Three (3) cities:  $4,850; four (4) cities: $6,100; five (5) cities: $7,400

  • Capstone partner in Viet Nam:  5%, If you’re not already a partner and are interested in becoming one, please let us know and one of our staff will contact you.  

Important Dates

Priority Registration Deadline: July 1, 2020.  An early bird discount of 5% will be applied to your invoice, if payment is received by July 10, 2020.

Final Registration Deadline: October 7, 2020

Payment Deadline: October 14, 2020

[PageBreakTitle Why Viet Nam?]

4. Why Viet Nam? 

Since you’re here, you’ve probably already answered this question to your satisfaction but just in case you or your colleagues need more information and a stronger justification for investing in a fair series, here it is.  The following articles by Dr. Ashwill and a 2017 interview with him contain some of this information. 

Vietnamese student enrolment in the US holds steady (2-20)

May-September 2019 US Student Visa Update from Viet Nam (11-19)

Number of Vietnamese Students in the US Rebounds (29.5.19)

The shift of Vietnamese students to Canada marches on (23.3.19)  

Viet Nam Once Again Ranks 5th in US International Student Enrollment (13.10.18)

Vietnamese students look at the US and head north (27.4.18) - about the recent shift to Canada (editor’s title) 

Capstone Vietnam: Why This Education Entrepreneur Is Excited About Vietnam’s Future (8.17)

The reasons for having fairs in Hanoi and HCMC are known to most recruiters.  They are the two most important urban centers in Viet Nam with a combined population of over 16 million.  The former is the nation’s political capital while the latter is country’s economic engine.  Many families have both the interest in overseas study and the ability to pay for it.  

Below is information about why we selected the other cities, all of which qualify as secondary markets.  One of the key difference between these locations and Hanoi/HCMC is that the English proficiency of students tends to be lower simply because they have not had the advantages, both in and outside of the classroom, that their peers in the major urban centers have.  There are fewer overseas study events and therefore a greater need for quality information.  

Note:  All of the currency figures are in USD.


Haiphong  (Hải Phòng)

Haiphong is Viet Nam’s premier port city, a major economic center, and third largest with a population of just over 2 million in 2017.  In the same year, it recorded a gross regional domestic product (GRDP) growth rate of 14.01%, the highest since 1994 and twice as high as the national average.  The new highway between Haiphong and Hanoi has shortened the trip to 2 hours (with good conditions) and the Cat Bi Airport was upgraded to an international airport in 2016. 

Its economy produces fish sauce, beer, cigarettes, textiles, paper, plastic pipes, cement, iron, pharmaceuticals, motorbikes, and computer software via outsourcing arrangements.  Shipbuilding, steel pipes, plastic pipes and textiles are some of the industries with the highest growth rate.  In addition to agricultural products, which include rice, corn, sugar and peanuts, there is a large fishing sector mostly through aquaculture. 

Foreign direct investment (FDI) has been pouring into Haiphong and vicinity.  One example is of a project that is now operational is a $1.59 billion factory that produces OLED panels for TVs, mobile (cell) phones, smart watches, and tablets in an industrial park. 

In the past, the overseas study preference for Haiphong families was the UK.  That has changed in recent years with much greater interest in Canada and the US.  As in other secondary markets, the English proficiency of the average student interested in pursuing higher education abroad is not on par with that of their peers in Hanoi and HCMC, who tend to have more advantages both in school and with proprietary language centers.  Like other locations outside of the two major urban centers, there are fewer large-scale events such as fairs and both a thirst and need for quality information. 

Danang  (Đà Nẵng)

Danang (Đà Nẵng) is the fifth largest city in Viet Nam after HCMC, Hanoi, Haiphong, and Can Tho in terms of population and economic development.  It is one of five municipalities under the direct administration of the central government.  The city had a 2016 GDP growth rate of 9.04%,well above the impressive national rate.  Its goal is to have a GRDP growth rate of 9-11% with per capital income ranging from $7,000 to $9,000 GDF from 2018 to 2030. 

There has been significant investment in Danang and vicinity in recent years.  In 2018, the city granted new licenses to 126 FDI projects with a total investment value of $155.9 million, twice that amount of 2017.  In sum, Danang  has attracted a total of 679 FDI projects worth $2.9 billion and 322 domestic projects worth $4.2 billion. 

The main industries are seafood, textiles, footwear, engineering, building materials, arts and crafts, tourism, etc.  High-tech industries, IT, and tourism are all viewed as key development drivers. 

The city government has received positive for its progressive policies related to urban planning and other development priorities.  This includes seven years at the top and three years ranked 2nd in the Provincial Competitiveness Index (PCI) rankings compiled by Vietnam Chamber of Commerce and Industry (VCCI). 

Danang used to be a city that most international recruiters flew over on their way to Hanoi or HCMC.  When he as country director of the Institute of International Education-Vietnam, recognizing that there was growing demand for overseas study in this rapidly developing city in central Viet Nam, Dr. Ashwill, Capstone managing director, organized the first EducationUSA fair in Danang.  He continued to organize fall and spring fairs there on behalf of Capstone Vietnam. 

Unlike Hanoi and HCMC, which are saturated with overseas study fairs, the scene in Danang is quieter.  Both the demand for overseas study and the requisite ability to pay for it have grown in recent years, making it an essential destination not only for fairs, especially for the US and Canada, but also for small-scale events such as information sessions for certain types of institutions.  Students’ English proficiency has improved considerably in recent years. 

Nha Trang

Nha Trang is a coastal city in southcentral Viet Nam, a short flight from HCMC.  (It is generally agreed that the name comes from the Cham language, Ya Trang or Ea Trang, and means “reedy river,” in reference to the Cai River that flows past the city.)  Nha Trang had a 2018 population of 535,000.  Most of the city’s economy revolves around tourism.  Other industries are shipbuilding and seafood.  Given its location, the city is also a center for marine science.  Most of the FDI flows into real estate projects, including resorts and hotels. 

While Nha Trang is a relatively small secondary market, it is well worth it to organize a US and Canadian higher education fair there for several reasons:  1) growing ability to pay related to the rapid expansion of the tourism sector; 2) interest among families of means in overseas study, including in the US and Canada; 3) the lack of access for interested parents and students to quality information about overseas study. 

[PageBreakTitle Online Registration, Payment and Shipment Policies]

5. Online Registration, Payment and Shipment Policies

Method of payment

After receiving your registration, we will send you an invoice within a week with instructions about the international wire transfer or other method of payment. After you wire the payment to Capstone Vietnam, please fax the wire transfer confirmation to us at 84-4-3938 8456, or email a scanned version to us at .

Cancellation Policy

50 days + before the first fair: 70% refund.

30-49 days before the first fair: 50% refund

0-29 days before the first fair: No refund

If payment has not been made at the time of cancellation, Capstone Vietnam will invoice schools based on this refund policy.  By submitting this registration form, you confirm that you have read and agree to these terms.  

StudyUSA & Canada Higher Education Fairs in Viet Nam

StudyUSA & Canada Higher Education Fairs in Viet Nam

[PageBreakTitle Shipment of Materials]

6. Shipment of Materials

You may choose between OCS and Air Concepts, both of which have good in country teams, which is important for handling any customs-related problems that may arise.  Once you register, you will receive a fair package with information about both options.  It's your choice.  

If you wish to ship your materials directly, your best choice is Fedex or DHL.  However, even with Fedex or DHL, there are times when materials are held up in Customs and a fee might be required to obtain them.  Customs frequently does not release materials in time. 

[PageBreakTitle Translation and In-Country Printing of Materials] 

7. Translation and In-Country Printing of Materials
If you have not already done so, it is essential to have your promotional materials translated into Vietnamese. Keep in mind that most Vietnamese parents do not read English and they are the key decision-makers, after all.

Capstone Vietnam can arrange to have your promotional materials printed in country at additional cost. The advantages of in country printing are convenience (e.g., no problems with Customs) and substantial cost-savings, including printing and shipping. We can also ship materials to a recipient of your choosing in Viet Nam (e.g., agent, high school) – at modest cost. Contact us for details. 

[PageBreakTitle Marketing and Promotion]

8. Marketing and Promotion 

Capstone invests a considerable amount in marketing and promoting its fairs series, including high school outreach, online marketing, extensive use of social media (e.g., Facebook), email blasts, a promotional video, flyer and poster distribution, street banners, phone calls, text messages, and the use of teams of student volunteers in each fair city. 

Attendees have the option of registering online, the main advantage of which is streamlined entry to the fair, or on-site registration.  Our goal, in the words of one colleague whose testimonial appears above, is “to attract authentic prospective students.”  We dot our bureaucratic I’s and cross our T’s, meaning we secure all the necessary permissions from the authorities for the fairs and related activities. 

In addition to the usual pre-fair publicity, we offer several marketing options designed to generate additional student/parent interest in your school. We’re also willing to organize individual info sessions or coffee talks before or after the fairs on a first-come, first-served basis. Costs vary, so please contact us for more information. 

The Capstone Scanning System, which has received positive reviews, allows you to scan student information using a barcode scanner, which we supply at no additional charge, or a QR Code scanner using your iPhone or iPad.  This means you have real-time information about the students coming to your table, which facilitates quick follow-up. 

[PageBreakTitle Institutional Profile in the Fair Guide]

9. Institutional Profile in the Fair Guide

We publish a colorful and informative fair guide that is distributed free of charge to all attendees.  It provides basic information about institutions, including selling points, academic programs, tuition and fees, admission requirements, etc.  It also contains articles of interest to students and parents.  Follow this link to have a look at the Fall 2019 fair guide

Extra copies of the fair guide will be distributed at the offices of Capstone Vietnam, selected high schools, etc. until the next fair series. 

Only institutions that submit their Institutional Profile by the priority deadline will be included in the fair guide.

For the first time, in response to growing demand from international schools who have students whose native language is not Vietnamese, we will have an online edition in English.

Size Option

Color Full Page Mono [Size/Height195mm x Width215mm]


Artwork must be submitted on CD, via e-mail, or file sharing. Data format must be in one of the following:

Adobe Illustrator 9- EPS- PDF (High Quality Print)- Photo of College in horizontal (at least 300dpi)

[PageBreakTitle Advertising in the StudyUSA & Canada Higher Education Fair Guide in Viet Nam]

10. Advertising in the StudyUSA & Canada Higher Education Fair Guide in Viet Nam

Advertising in the fair guide is open to all regionally accredited schools in the United States and officially accredited institutions in Canada, regardless of whether they participate in the fair series.

Advertising helps to brand your institution and signals your interest in welcoming Vietnamese students to your campus. Those that do not participate in the fairs can use advertising as an opportunity for fair attendees and others to learn about the many advantages of attending their school.  

Advertising Information and Pricing

Size Options


Color Half Page (at the end of the fair guide) / [Size/Height 195mm x Width 106mm]


Color Full Page (next to your profile) / [Size/Height 195mm x Width 215 mm]



Artwork must be submitted on CD or via e-mail. Data format must be in one of the following:

Adobe Illustrator 9- EPS- PDF (High Quality Print) - Horizontal photo of institution (at least 300 dpi)


Fall 2019 fair guide cover

If you need more information, please contact us at

Capstone Vietnam

Hanoi Office

2 Le Quy Don, Hai Ba Trung District

Phone: +84 24 3938 8455

HCMC Office

22 Tran Quy Khoach, Tan Dinh, District 1

Phone: +84 28 3848 2628

Hotline: +84 93 4644 268






Copyright © 2020 Capstone Vietnam