The 3rd Annual Strategic Recruitment Workshop (SRW) 
in Hội An

June 18-20, 2018

Leader: Dr. Mark Ashwill, Co-Founder and Managing Director,  Capstone Vietnam


After two successful Strategic Recruitment Workshops in Phan Thiet in 2016 and Halong Bay in 2017, we have decided to organize a third one. You are cordially invited to join me, my staff and other distinguished presenters for two full days in beautiful and historic Hoi An, a UNESCO World Heritage site located near Danang in central Viet Nam, to receive a detailed briefing about student recruitment in Vietnam.

This workshop will take place from Monday, June 18 to Wednesday, June 20, 2018. I'm pleased to acknowledge Study in the USA as an event sponsor.


The purpose of this workshop is to give you the tools you need in terms of knowledge, insights and strategy in order to increase your chances of success in recruiting Vietnamese students in what has become a highly competitive market in recent years.


A group photo from our first workshop in 2016 in Phan Thiet.

Photo from our workshop in 2017 in Ha Long.

In addition to Dr. Ashwill, presenters will include educational advisers from Capstone’s Hanoi and HCMC offices, marketing specialists, high school leaders, and students currently studying overseas.

Each participant will receive a copy of Keys to Successful Student Recruitment in Viet Nam, an up-to-date guide written by Dr. Ashwill, and a packet of materials with information about Vietnam, and facts and figures about student recruitment.

Target Audience

The workshop is intended for any colleague from a regionally accredited institution or officially approved high school in the US or an officially accredited institution in another country with an interest in learning more about Viet Nam and issues related to student recruitment. Participants have included recruiters, deans, directors, and other senior international education officials. The number of participants is limited to 25.

Location, Dates and Fees

Hội An, is a city with a population of approximately 120,000 in Vietnam's Quảng Nam Province and noted since 1999 as a UNESCO World Heritage Site. It is located 18 miles/30 km south of Danang. Hội An’s Ancient Town is recognized as an exceptionally well-preserved example of a Southeast Asian trading port dating from the 15th to the 19th century, its buildings and street plan reflecting a unique blend of influences, indigenous and foreign. Prominent in the city's old town, is its covered "Japanese Bridge," dating to the 16th-17th century.

Between the seventh and 10th centuries, the Cham (people of Champa) controlled the strategic spice trade and with this came tremendous wealth. The former harbor town of the Cham at the estuary of the Thu Bồn River was an important Vietnamese trading center in the 16th and 17th centuries, where Chinese from various provinces as well as Portuguese, Japanese, Dutch and Indians settled. During this period of the China trade, the town was called Hai Pho (Seaside Town) in Vietnamese. (Source: Wikipedia)

Hội An is located just minutes from the East Sea, known internationally as the South China Sea.


Monday, June 18: Morning arrival in Hội An
Monday, June 18: Afternoon to noon Wednesday, June 20: Workshop. A full schedule will be sent after registration as part of the workshop package. 
Wednesday, June 20: Afternoon departure

There will be ample time for informal conversation with Capstone staff.


$1,800. Includes transfer from the Danang International Airport to Hội An, all meals, two nights of accommodation at a five-star hotel in Hội An, and all workshop-related materials. You are welcome to extend your stay, if you’d like, at your expense. There is a lot to explore in this part of Viet Nam.


  • Capstone partners and fall 2017/spring 2018 fair participants receive a 5% discount. The fee does not include flights to Hội An. We are happy to book your domestic flights for you. We can either add that amount to the invoice or you can reimburse us during your time in Hội An.
  • Early bird: 5%, If you register by 6 April 2018

Online Registration

Follow this link for online registration: 

Priority Registration Deadline: 6 April 2018. An early bird discount of 5% will be applied to your invoice if payment is received by 20 April 2018.

Final registration deadline: 15 May 2018

Payment Deadline: 20 May 2018

This workshop requires a minimum of five confirmed participants and has set a maximum of 25.

Method of Payment

After receiving your registration, we will send you an invoice within a week with instructions about the international wire transfer or other method of payment. If you choose to wire your payment to Capstone Vietnam, please fax the wire transfer confirmation to us at 84-24-3938 8456, or email a scanned version to us at [email protected] .

Cancellation Policy

50 days + before the event: 70% refund.

30-49 days before the event: 50% refund

0-29 days before the event: No refund

If payment has not been made at the time of cancellation, Capstone Vietnam will invoice schools/partners based on this refund policy.


The knowledge and experience that Mark and his staff had to offer was exceptional. The level of service they provide to students and families in the college matching process and also with visa interview preparation is better than most other agents I've encountered in Vietnam, but also other countries as well. There was a high amount of honesty and integrity in assisting us with considering new ways to recruit in Vietnam - they aren't pretending to be the only option in Vietnam and in fact were recommending direct recruitment options rather than relying on third-party agents. (Michael Drake, Director of International Recruitment, North Park University)

I found the strategic workshop is very helpful not only for my professional development as a newbie in IEM and Recruitment but also for organizational strategic development. The workshop itself and personal time you get to spend with Mark and Capstone staff is invaluable. You get to better understand the education system, expectations from students and parents, as well as how to find the right audience. In addition, you get to network with colleagues from other universities and exchange knowledge and information. (Debbie Yi Zhou, IELP Asia Manager, Temple University & Recipient of Study in the USA Sponsorship Award)

The workshop provided crucial insight into and practical takeaways from myriad aspects of student recruitment in Viet Nam. It also afforded excellent networking opportunities among US higher education institutions and Vietnamese educational sectors. (Steven Hales, Dean of International Education, Contra Costa Community College District)

I really learned a lot about the Viet Nam market vis-à-vis the type of non-degree or pre-degree programs that we offer. I'm not new to the field, I'm not new to recruitment, but as we are fairly new to Viet Nam as a market, it was important to learn. And, I did. So much. (Denise Davis, Director, International Programs, Division of Continuing Education, University of California, Irvine)

I am really impressed with the Strategic Recruitment Workshop that was organized by Capstone. It was well-organized and provided critical insights into marketing strategies in the Vietnamese market. You really need a trustworthy partner like Capstone who knows this market inside and out. (Emily Liu, International Recruitment Specialist, English Language Institute, University of Delaware)

Whether your institution just started recruiting Vietnamese students or has had a few years of recruitment experience, you will be able to gather a lot of helpful information about the market from this retreat. Capstone staff are all very enthusiastic about their mission of assisting institutions to develop strategies to recruit Vietnamese students. Besides work time, the location was perfect to let us enjoy some downtime & relax. (Le To, Adviser, New Mind Education)

About Mark A. Ashwill, Workshop Leader Mark Ashwill is an international educator and education entrepreneur who has lived and worked in Viet Nam since 2005. He served as country director of the Institute of International Education from 2005-09 and co-founded Capstone Vietnam, a full-service educational consulting company later that year. (Photo: Mark Ashwill, left, and Michael Michalak, then US Ambassador to Viet Nam, right, after they spoke at the 2009 VietAbroader Summer Study Abroad Conference in Hanoi.)

A Hobsons consultant’s report noted that “The work of Dr. Mark Ashwill, formerly of IIE, and the former US Ambassador, Michael Michalak, helped to promote the United States as a destination for Vietnamese students, and strengthened the ties between the Vietnamese Ministry of Education and Training (MoET) and US universities.” Jeff Browne wrote in his Vietnomics blog that “Much of the credit for the strengthening US-Viet Nam higher education link goes to Hanoi-based educator, Mark Ashwill, director of Capstone Vietnam and key advisor to student-run nonprofit VietAbroader, both of which help Vietnamese students navigate the American education culture.”

He has written extensively about recruitment-related issues on his blog and in articles, and has presented on the same at NAFSA and other national and international conferences. He has served as an informal adviser to the VNU (Hanoi) Institute for Education Quality Assurance (INFEQA) and frequently been interviewed by journalists from print and electronic media on a host of education-related issues. Dr. Ashwill has also presented at numerous workshops, conferences and seminars in Viet Nam and the US on issues related to US-Viet Nam educational exchange, student recruitment, accreditation, higher education admission, and global citizenship and intercultural competence, among other topics.

Dr. Ashwill has served as an adviser to VietAbroader since its founding in 2004, is a member of the Advisory Board of Teachers for Vietnam, a US-based non-profit organization, and is a blogger for The Huffington Post. He is the author of Vietnam Today: A Guide to a Nation at a Crossroads (with Thai Ngoc Diep), which was published in 2004 by Intercultural Press (now Nicholas Brealey Publishing). Vietnam Today, a substantive cultural introduction to the country, has been widely cited and is considered to be among the best books in its category. He was the first US American to be awarded a Fulbright Senior Specialists Grant to Viet Nam in 2003. 

Dr. Ashwill is widely viewed as a thought leader in the field of international education in general and US-Viet Nam educational exchange in particular. He has spent his entire career working in various areas of international education, including study abroad, language & culture instruction, Fulbright advising, educational advising, & international student recruitment in three different sectors: public, non-profit and private.

About Capstone Vietnam

Capstone Vietnam is a full-service education and immigration services company with offices in Hanoi and HCMC. In its nearly nine (9) years of operation, Capstone Vietnam has earned a reputation for quality service and ethical business practices. We work exclusively with regionally accredited institutions in the US market, the only company in Viet Nam and perhaps the world that does, and only with officially accredited institutions in other countries.


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